Wednesday 6 November 2019

7 inch single collection: The Maisonettes - Heartache Avenue

One hit wonders ahoy!

The Maisonettes

A: Heartache Avenue
B: The Last One To Know
(Ready Steady Go! 1982)

You know I was in a bit of a quandary as to which YouTube link to add on this one. The official video - which is just the band performing, or the Top of the Pops, which is the band performing with added balloons, fashion victims and David 'Kid' Jenson. If you've followed the link you'll know I've made the right decision.

There is a studied "cool" about this band from stark clean lines of the black and white clothing, to the supercilious sneers of the two female singers on the sleeve of the record. Talking of those two women, the prominence of them in that picture may lead you to think that this band is fronted by two aloof young women, with a backing band made up of white guys with afros. This is the wrong impression - in fact the bearded fellow in the white jacket handles the lead vocals, with the women doing little more than oohing and ahhing in the background. In terms of visual marketing it was probably the right thing to do; in terms of sexual politics it's definitely a step backwards.

The deliberate evocation of a sense of "cool" is down there in the music too. Heartache Avenue delivers a stylised blue-eyed soul - laid-back, with a touch of melancholy. A smooth bass groove provides a swaying rhythm, with a sparkling keyboard bringing a glossy sheen to the whole. I remember the first time that I heard this song; I was watching the TV, and there they were - it might have been the linked clip, or else some Saturday morning kids show (Swap Shop or Saturday Superstore - whichever one was on in '82) - it stood out and had a hypnotic sound, and the visual image was striking and memorable. It stood out as being a little bit different, a bit more adult, and at the time I was enticed. In hindsight, it still has some charm to it, but there's little that makes it exciting.

If Heartache Avenue is laid-back then The Last One to Know, on the flip-side is positively horizontal. It start slow and shimmery, like a mirage on tarmac on hot Sunday afternoon. It's a smooth jazz/pop number with echoes of Sade (the singer, not he Maquis). The sound turns from a hot afternoon, to a rainy night - if you can picture that. If I were to make a video it would be in black and white and feature lampposts in the drizzle - it's that kind of song. Generally it floats around listlessly for three minutes then drifts of aimlessly.

A record of two halves then - something stylish and something bland. The a-side is worth hearing once, but not something that's likely to incite a rabid fandom.

Next time we briefly escape the 80's and listen to one of the best and most under-rated of the 60's groups.

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