7 inch single collection: Eddie Cochran - C'Mon Everybody

If we play some cool music will you please buy our jeans...

EDDIE COCHRAN

A: C'Mon Everybody
B: Don't Ever Let Me Go

(Liberty 1959)

 

Of course this is not the original 1959 release of C'mon Everybody - this was a 1988 re-release to tie-in with advert for Levi's 501 jeans. In a canny series of adverts base around nostalgia for a mythologised 50's and 60's, some good-looking lads and lasses, and soundtracked by a variety of cool numbers, these Levi's ads became quite talked about, and provided some career revival's and appreciation of dudes like Marvin Gaye, Ben E.King, Percy Sledge & Sam Cooke. So this advert was just another entry into this series - notable, in hind sight, in that it's Rock 'n' Roll not Soul, and that the narrative of the advert supposedly came from the reminiscences of Sharon Seeley (Eddie's girlfriend).

Eddie Cochran is part of my own personal holy trinity of Rock 'n' Roll along with Buddy Holly and Gene Vincent (Elvis who?) - all of whom are connected by their deaths. Buddy Holly went on his final tour because Eddie asked him to cover for him when he was unable to do. Out of guilt Eddie did an English tour that Buddy was supposed to have done, if he hadn't died. He of course died in taxi accident on that tour. Gene Vincent was also in that taxi, and that accident exacerbated an existing injury, and he felt guilt because of his friend's death - these two things led to his increased drinking, which precipitated the illness the cut his life short. I haven't fact checked any of that, so there might be some element of myth in there, but it's a good myth.

I'm guessing that you all know who Eddie Cochran was so I don't need to do a little bit of bio for background. I don't need to, but I want to, so here goes. He started off as part of a country duo called the Cochran Brothers (they weren't actually brothers), as part of this act they started to develop a more rockabilly sound, and then when Eddie went solo, he beefed up this to the more recognisable Rock 'n' Roll. A good looking young fella whose gorgeous honey coloured Gretsch guitar, was matched by his honeyed vocal tones.

My perception is that C'mon Everybody is part of popular music DNA like the other early rock 'n' roll classics like Johnny B. Goode, Great Balls of Fire or Peggy-Sue. However there may well be some young 'uns out there chancing upon this meandering nonsense who really have no idea what I'm going on about, so for there benefit of those guys C'mon Everybody is an up-tempo rocker, that's led by a strong rhythm section. The percussion is heavy and leads the beat, and is backed up by thumping double bass, which perfectly emphasises the "bare feet a-slapping on the floor" lyric. Over this Eddie strums his guitar and encourages the kids to go out and have a good time regardless of any consequences. As a song it encapsulates the energy rush of being an adolescent in late 50's USA, probably the first teenage generation with disposable income, and greater amounts of societal freedom, in an era of post-war emancipation. As such it's as much an historical document as it is a great song...and it is a great song.

On the flip side is Don't Ever Let Me Go - a charming, more melodic romantic ditty. It's pleasant, ephemeral seeming thing, with Eddie's golden tones pleading with his sweetheart to be with her forever, but there's a couple of interesting things going on in this tune. Most notably for me is the percussion, it's lower down in the mix, but the drums are adding a gentle swaying Calypso rhythm to the song. Added to this there are some background woos and whoops that are straight out of the Doo-Wop tradition. All these things are the little touches that lift what would be a pretty, if forgettable ballad, into something a mite more substantial.

So as a whole a great record, well worth the just over 4 minutes it takes to listen to both sides. What is more, regardless of the b-side, it is an important record in the history of popular music.

Next time some country schmaltz...

7 inch single collection: Duane Eddy - Cannonball

Twangy guitars echoing from the mists of time...

Duane Eddy

A: Cannonball
B: Mason Dixon Lion
(London 1958)

I don't know if you ever peruse the lists of greatest ever guitarists that you occasionally find in music magazines (and probably on the internet too these days), but I would have a skim through them. It depends on the publication as to who'd be on the list. A more populist one would probably have the likes of Clapton and May in there - the kind of chaps most people would have heard of. The more guitar specialist ones would end up with people like Vai and Malmsteen heading the lists - the kind of people who can play lots of notes really fast, but are less fussed about actually melody. I'd look for three people on those lists: Hank Marvin (he'd usually be there somewhere), Bert Weedon (often in the British lists), and Duane Eddy (often completely absent). The frequent absence of Duane Eddy is something that still bothers me today. He is someone who played solid guitar rock 'n' roll instrumentals and between about 1958 and 1963 was a constant presence in the charts. Maybe much of tunes were simple, but I reckon that they weren't simplistic. They were certainly catchy and danceable, and therefore I reckon that his contribution to the popularisation of guitar music has been understated.

You'll recognise a Duane Eddy record is you hear it - as with all the true greats, you can tell it's them playing just from a few notes. The booming, bassy, echoing sound, became his trademark. if you need one word to describe Duane Eddy's sound it's TWANG! He (or at least his marketing guys) recognised this because there are many albums that have some variation of this word in them:
Have Twangy Guitar Will Travel, The Twang's The Thang, $1,000,000 Worth of Twang, you get the picture! Look at the record label above - the twangy guitar gets second billing above the rest of the band.

If ever there was a typical Duane Eddy track that you could point to and say, that's what he's all about the Cannonball is that track. A twangy (really no other word for it) upbeat repeated riff, that starts off rocking and builds tempo, adding in finger clips, and claps, then the saxophone and yelps as it builds up momentum. The suddenly the saxophone breaks loose and goes wild for short period, before returning to the steady rocking riff ready to build up that momentum again. This is good stuff.

If you're naming an instrumental one way is to give it an evocative name - something that connects the sounds to a strong feeling of time or place. Alternatively you could use a stupid pun, like Mason Dixon Lion, (both ways are valid, but I do prefer one - no prizes for guessing which). This b-side is very similar in feel to the a-side - maybe a bit slower in tempo - but a bassy looping guitar riff, with less yelping , but some whistling and La-La-ing from the backing singers. Once again heading to a middle bit where the saxophonist goes wild (I'm not really much of a saxophone phone fan, but a wise bear once told me that to appreciate a Duane Eddy record you need to appreciate the saxophone, and this is very true), before settling back down in to the groove of the tune.

So there you go a - both sides equate to a single 4-minute party on one slab of 7 inch vinyl. Nothing here to transcend the nature of being or to make you reach new heights of revelation, just a bit of loose and wild fun something we can all do with in these times.

Next time we're of to the Eurovision Song Contest...